Privacy Policy

This Privacy Policy describes how GoChinaNow Travel (“we,” “our,” or “us”), a company registered in Futian District, Shenzhen, Guangdong Province, China, collects, uses, discloses, and protects the personal information of visitors and customers (“you,” “your”) who use our website at go-china-now.com or engage our travel planning and inbound tour services.

We process personal information in accordance with applicable Chinese data protection laws and regulations, including the Personal Information Protection Law and the Cybersecurity Law. Because many of our customers are located outside mainland China, we also describe below how we handle cross-border data transfers in a way that respects internationally recognized privacy expectations (such as those under the EU GDPR).

This Privacy Policy is provided for transparency and informational purposes and does not constitute legal advice.

By using this website, submitting an inquiry, or booking a trip with us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

1. Who We Are

GoChinaNow Travel is an inbound travel company registered in Shenzhen, China, providing personalized trip planning, itinerary design, and travel-related services (including airport transfers, ground arrangements, and visa support) for travelers visiting China.

• Personal Information Handler: GoChinaNow Travel
• Registered Address: Futian District, Shenzhen, Guangdong Province, China
• Contact Email: hello@go-china-now.com
• Contact Phone: +86 153 0265 6373

2. Information We Collect

We only collect personal information that is necessary to plan, arrange, and deliver your trip. This includes:

a. Contact Information
Name, email address, phone number, mailing address, nationality, and country of residence.

b. Travel-Related Information
Passport details, visa information, travel dates, flight/accommodation preferences, dietary or health-related requirements relevant to your trip, and other itinerary preferences you share with our travel consultants.

c. Billing Information
Once your itinerary is confirmed, your travel consultant will send you a secure payment link or QR code to pay your deposit and final balance via Visa, Mastercard, American Express, or Apple Pay. This payment is processed by a third-party payment processor. GoChinaNow does not directly collect or store your full card number; this information is collected and processed exclusively by the payment processor in accordance with their own security standards. We may retain limited billing information, such as your name, billing address, and payment confirmation reference, for accounting and record-keeping purposes.

d. Communication Records
Information you provide via our contact forms, live chat widget, email, WeChat, or WhatsApp when corresponding with our travel consultants.

e. Automatically Collected Information
When you visit our website, we (and our third-party tools, described in Section 4 and Section 6) may automatically collect information such as your IP address, browser type, device type, referring/exit pages, and browsing behavior, through cookies and similar technologies.

We do not knowingly collect Sensitive Personal Information beyond what is necessary for travel and visa arrangements (e.g., passport number, nationality). Where such information is required, we will inform you of the purpose and, where required by law, obtain your separate consent.

3. How We Use Your Information

We use the information we collect to:

• Prepare personalized itinerary proposals and travel quotations
• Process bookings and coordinate with hotels, ground operators, guides, visa agents, and transport providers
• Arrange visa application support and airport pickup services
• Communicate with you regarding your inquiry or trip (before, during, and after travel)
• Send you marketing communications, newsletters, or promotional offers (you may unsubscribe at any time — see Section 9)
• Analyze website usage to improve our services and content
• Comply with legal or regulatory obligations

We process your information based on your consent, the necessity of performing a contract with you (e.g., booking your trip), and, where applicable, our legitimate business interests, consistent with applicable Chinese data protection law requirements.

4. How We Share Your Information

We do not sell or trade your personal information to third parties for their own marketing purposes.

We share your information only as necessary to fulfill your travel arrangements or operate our business, and only with your consent where required:

a. Local Service Partners in China
Certain personal information — including passport details, visa information, and itinerary preferences — is shared with our trusted local partners, such as ground handling agents, licensed tour guides, hotels, and visa application agencies, solely for the purpose of arranging and delivering your trip. These partners are contractually required to handle your information responsibly and only for the agreed purpose, consistent with applicable Chinese data protection law requirements for entrusted processing.

b. Service Providers
We use Google Analytics to help us understand website traffic and usage. We also use a third-party payment processor to process card payments on our behalf. Because international card payments (Visa, Mastercard, American Express) are ultimately routed through card networks based outside mainland China, processing your payment necessarily involves a cross-border transfer of your payment information (see Section 5). Where other service providers we may engage in the future are located outside mainland China, this similarly involves a cross-border transfer of your information.

c. Legal Requirements
We may disclose your information where required by PRC law, regulation, legal process, or a valid request from a competent government authority.

d. Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections and notice to you as required by law.

Third parties who receive your information are governed by their own privacy policies, and we encourage you to review these where relevant.

5. Cross-Border Data Transfer

GoChinaNow is registered in mainland China and serves customers globally. As a result, your personal information will generally be:

• Collected and stored on servers located in China and/or in the country where our website tools (such as Google Analytics) operate;
• Shared with local partners in China (ground operators, guides, visa agents) to deliver your trip, as described in Section 4(a);
• Processed by our third-party payment processor in mainland China, which in turn transmits your payment information to international card networks (Visa, Mastercard, American Express) based outside mainland China in order to complete your transaction;
• Transferred outside mainland China where our website analytics provider is based overseas.

Where we transfer your personal information out of mainland China, we will, as required under applicable Chinese data protection laws:

• Conduct a personal information protection impact assessment prior to the transfer;
• Where necessary, enter into standard contractual clauses (or another legally compliant mechanism) with the overseas recipient to ensure your information receives an equivalent level of protection; and
• Obtain your separate consent to the specific cross-border transfer, where required by law.

You have the right to withdraw this consent at any time by contacting us at hello@go-china-now.com. Please note that withdrawing consent may limit or prevent our ability to provide certain services that depend on cross-border data sharing (for example, coordinating your visa or ground arrangements).

For customers located outside mainland China, we aim to handle your information in a manner consistent with internationally recognized data protection standards (such as the GDPR), in addition to our obligations under Chinese data protection law.

6. Cookies and Website Tools

Our website uses cookies and similar tracking technologies to:

• Understand how visitors use our website (via analytics tools)
• Remember your preferences

When you first visit, you can Accept All, Reject, or Customize analytics and advertising cookies via our on-site banner. You can also manage or disable cookies through your browser settings. Disabling cookies may affect certain website functionality and measurement.

Our website currently uses the following third-party tool, which may set cookies or process your information on our behalf:

We will update this section if we adopt additional third-party tools (such as email marketing platforms, CRM systems, or live chat services) in the future.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. Retention periods vary depending on the type of information:

• During your trip planning and travel period: your information is retained to prepare, coordinate, and deliver your itinerary and related services.
• General customer and travel information (such as contact details, passport/visa copies, and communication records): retained for 3 years after your trip is completed, which covers the standard limitation period for civil disputes under PRC law. After this period, we will delete or anonymize this information unless a dispute or claim is pending.
• Financial and accounting records (such as invoices and bank transfer records): retained in accordance with the recordkeeping periods required under PRC accounting and tax regulations, which may be significantly longer than 3 years. These records are kept solely for legal compliance and are not used for any other purpose once your trip is complete.
• Marketing communications: if you have subscribed to our newsletter, we retain your contact information until you unsubscribe or request deletion.

Once the applicable retention period has expired and the information is no longer needed for the purposes above, we will delete or anonymize your personal information, unless a longer retention period is required or permitted by law.

8. Data Security

We take reasonable technical and organizational measures — consistent with the requirements of applicable Chinese data protection and cybersecurity laws — to protect your personal information from unauthorized access, loss, misuse, or alteration. These measures include the use of encryption (such as SSL) for data transmitted through our website, access controls, and periodic internal security reviews of our data handling practices.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

In accordance with applicable Chinese data protection laws and, where applicable, other privacy laws that may apply to you, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw your consent to processing at any time (this will not affect the lawfulness of processing prior to withdrawal)
• Request a copy of your information in a portable format
• Withdraw consent to marketing communications at any time (via the unsubscribe link in our emails, or by contacting us directly)
• Object to or restrict certain processing of your information
• Request an explanation of our personal information processing rules

To exercise any of these rights, please contact us at hello@go-china-now.com. We may ask you to verify your identity before processing your request. Once your identity has been verified, we will respond to your request within 30 days. In some cases, we may not be able to fully delete information required for legal, accounting, or contractual reasons, and we will explain why if this applies.

10. Children’s Privacy

Our services are not directed at children under 14 years of age (the threshold for “minor’s personal information” under applicable Chinese data protection law). We do not knowingly collect personal information from children without the consent of a parent or legal guardian. Where a minor’s information is provided (e.g., as part of a family trip booking), it is collected solely for the purpose of arranging travel and only with the consent of a parent or legal guardian.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., partner hotels, airlines, or review platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any material changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically. To the extent permitted by law, we reserve the right to interpret this Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

GoChinaNow
Futian District, Shenzhen, Guangdong Province, China
Email: hello@go-china-now.com
Phone: +86 153 0265 6373